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💡 Hello!
Here is a breakdown of where Host Genius is at with its organic traffic and what you can do to improve it.
How to navigate this document:
- Take a look at the snapshot section to see the traffic you are getting now
- Go through the Tasks page below and see what you need to do to improve your traffic
- Look at the Keywords page below to see an example of a keyword list / editorial calendar you can use for writing good content on a weekly cadence
- Look at the Content Outline example below to see what you would hand-off to your writer for each post
- Use the rest of the document to understand more about SEO and KPI’s you should shoot for
There is no “hacky” way to do SEO. It is an investment and a long game but the result is a recurring source of traffic for direct bookings and more clients that you can add to your property management portfolio.
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Tasks
Keywords / Editorial Calendar
Content Outline Example
📸 Host Genius snapshot
Where you’re at today
- (As of 02/29) Search Traffic
- (As of 02/29) Keywords you’re ranking for
- (As of 02/29) Top pages
📚 Resources
Getting up to speed
- Why SEO?
- Terms and jargon
- Articles
- Tools to use
🔦 KPIs
Once you hit ~20 good posts
- 20% MoM growth in organic search / traffic
✅ High level to-do
Tasks page goes into more detail
- [ ] Set up Google Search Console
- [ ] Submit Sitemap
- [ ] Make blog CMS
- [ ] Hire content writer (optional)
- [ ] Invest in keyword tool
- [ ] Build list of keywords
- [ ] Write good content